Corned Tuna Wins Gold “Trusted Brand” Award

12 August 2015

Filipino-based canned tuna brand San Marino appears to have won the trust of the nation’s consumers, as its corned tuna product has been awarded Gold in the Readers’ Digest Trusted Brand Awards for the third time.

The Gold Award was presented to San Marino’s corned tuna product based on votes from 5,000 respondents in Asia who were asked to name their most trusted brand in more than 40 product categories, according to six general criteria.

These criteria included trustworthiness and credibility, quality, value, understanding of customer needs, innovativeness and social responsibility.

The company’s corned tuna product also won the award in 2011 and 2012, which according to the Readers’ Digest, signifies a “seal of approval and a vote of trust and confidence from consumers.”

San Marino’s corned tuna is manufactured in a modern processing plant in the Philippines. Pilar de Guzman, Category Brand Manager, said: “Quality marks the production cycle of San Marino corned tuna, from raw materials selection to processing using state-of-the-art technology to logistics, distribution and marketing.”

According to a study by research company AC Nielsen, after just a few months on the market, it was the top corned tuna product in the Philippines in terms of sales, becoming a market leader in this segment after just seven months of sales.

The Readers’ Digest consumer survey is an annual poll which aims to recognize brands that produce high quality and socially responsible products while providing exceptional consumer service.

The Trusted Brands poll has been carried out for 17 consecutive years across Asia in China, Hong Kong, India, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

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