Fishes Launches First 100% MSC-Certified Frozen Line In Europe ff

Source: News Today

Fishes is the brandname of the new, exclusive and 100% MSC-certified frozen line of fish products. This line contains six new products and six more to come in the following months. Fishes sources for the frozen line only the highest quality and the most delicious fish for a superior taste. Fishes, a pioneer in sustainable development, developed itself from a fishmonger chain into a ‘new style’ wholesaler. With these products Fishes is expanding its assortment which already contains of smoked salmon, canned tuna, salmon and mackerel and the tuna- and salmonpate.

The products offer a varied assortment and therefore something for everyone: The Atlantic cod filets are caught in the healthy coastal waters of Norway. This family fishery is catching the cod exclusively with handlines for over a 100 years. The hakefilets (breaded or natural) come from Cape Town, South Africa. Here at the foot of the Table mountain, the fish is caught with the best sustainable practices possible and the fishery incomes contributed to the further development of the communities. The salmon burger is made from Alaskan salmon and that you can taste! The salmon has a deep red color and a firm texture. The fishnuggets are tasty for young and old. And the Thai fishcakes are made with our secret recipe. At the back of the packaging the fishermen tells his story on how and where the fish is being caught. This way Fishes brings the consumer closer to the fishery and creates a real fish experience!

The different products are not only delicious, but also healthy, through the high concentration of Omega 3.

So you can feel good when you are enjoying this fish …

Fishes closely cooperates with the Marine Stewardship Council (MSC). The MSC-ecolabel guarantees that the fish is derived from sustainable and well-managed fisheries. Fishes was the first fishmonger chain on the European mainland to receive the MSC-certificate. All the efforts made by Bart van Olphen, founder and director of Fishes, were rewarded in 2008 with the International Seafood Champion Award in Boston for being the most sustainable seafood entrepreneur in the world. Fishes continues to be a pioneer and its now the only brand in Europe that has a 100% MSC-certified frozen line.

“We developed this new frozen line to increase the amount of MSC-products available. With these surprising products such as the Thai fishcake and the hake, it’s now possible to have a delicious and sustainable fish from our frozen segment”, according to Bart van Olphen.

The frozen line is available in the supermarkets in the Netherlands, Germany, Switzerland and will soon be available in Belgium and France.