Tuna Business Headlines
IN BRIEF
Mexican brand Atún Dolores has launched two new flavors of tuna dip: Chipotle and Jalapeño, available in retail stores across the country. The company is selling the items as “low-sugar” easy-to-eat food options for health-conscious millennial and Gen Z consumers. According to Mexican online retail site Soriana, a 180 g can of Chipotle and Jalapeño are priced at MXN 54.50 (USD 2.67).
There has been a rising demand for dips, a vital part of Mexican culinary history, over the past few years. A spokesperson for the company said that young consumers are looking for foods that fit their fast-paced lifestyles without sacrificing quality or flavor. “With the launch of our new dips, Atún Dolores is responding to that demand, offering a nutritious, convenient, and delicious alternative.” The brand has also begun an online campaign with the hashtag #TheDipThatGoesWithYou to promote the products.
StarKist has launched a new campaign by bringing back its iconic slogan ‘The First Name in Tuna.’ The brand has already introduced a series of ads with this slogan and stated that “it is a playful and memorable way to connect with today’s consumers.” The launch was done close to the ‘Sorry Charlie Day,’ celebrated on April 6.
The first ad, ‘The Perfect Catch,’ part of the series, was launched in January. Two additional ones will roll out in April and May, “showcasing Charlie’s forward-thinking ideas, including a virtual tuna assistant and a futuristic drone delivery service,” the company said. The advertisements show StarKist’s range of pouches. A spokesperson from Quench, the ad agency behind the campaign, explained that his team wanted to blend humor, nostalgia, and storytelling to reintroduce Charlie to the new generations. The campaign will run throughout 2025 on social media platforms and digital channels.
More than 80 students in Piura, a northwestern city in Peru, were poisoned after consuming tuna and milk at school on Thursday. They experienced nausea, abdominal pain, and vomiting. 30 of them were admitted to hospitals. According to news sites, the canned tuna brand named ‘Karpeu’ was produced and supplied to the school by the company Pesquera Karsol for breakfast under the government-initiated ‘Wasi Mikuna’ program to combat malnutrition and food scarcity among school children. A spokesperson for the company said it has met all quality standards and pointed to possible storage failures as the cause of the problem. However, Pesquera Karsol suspended the distribution of the affected batch pending further investigation, reported RPP.
Though news sites point the accident to tuna, government sources are yet to confirm whether the poisoning came from tuna or milk. The incident caused quite an uproar in the Peruvian Congress. Norma Yarrow, a member of Parliament, sent letters to the government asking for an investigation into it.
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