StarKist’s ‘Fuel Good, Feel Good’ campaign hints at the relevance of a healthy choice of high-quality protein to get enough fuel for everyone’s daily activities. The brands’ tuna, salmon, and chicken products make eating “lean protein simple, satisfying, and convenient, anytime, anywhere.” StarKist is working with content creators, who share their “fuel good” moments on their social media and demonstrate how the ready-to-eat products support them in achieving everyday goals. A clever marketing strategy that appeals to health-conscious target groups.

“At StarKist, we are driven to help people feel good about what they eat,” said Michael Merritt Jr., Vice President of Marketing & Innovation at StarKist. “Fuel Good, Feel Good is about empowering people to stay fueled with delicious, protein-forward choices every day.”

The European Tuna Conference on April 20 in Barcelona will address how to translate the trend for protein-rich food into a winning marketing strategy. Reserve your seat here.

Singapore’s Ayam brand recently launched three varieties of tuna in flakes containing green olive and oregano, ‘aromatic’ featuring olive oil, garlic, and rosemary, and ‘zesty’ with lemon and thyme. The creations are inspired by Western flavor profiles, making them ideal for both Western and fusion-style dishes, according to news reports.

The launch announcement was made on Ayam’s social media sites. In December, Ayam posted a quirky reel featuring the three newly launched tuna cans and captioned it saying consumers can shop them at Cold Storage and online via RedMart, FoodPanda & Shopee. In Red Mart, the 90 g product is priced at SGD 2.80 (USD 2.19). Ayam Brand is one of Asia’s oldest and most widely distributed canned tuna and seafood brands. It was founded by French businessman, Alfred Clouet, in 1891. Apart from Singapore, Ayam is distributed in over 15 nations, including Malaysia, Indonesia, China, and Sri Lanka.