Wild Planet Hires Dedicated Marketing Vice-President 9 July 2024

US brand Wild Planet Foods announced that Clint Mickel is its new Vice-President of Marketing. Mickel will lead strategic marketing initiatives to expand the brand, which claims to use only sustainable tuna for its products, and reinforce its responsible sourcing commitment. According to his LinkedIn, Mickel has over 16 years of work experience and previously worked in the marketing departments of several food companies such as Pinnacle Foods, Madhava Ltd., Sovos Brands, and Nestle. He joined Wild Planet Foods in May.

The new executive’s task includes strengthening consumer connections, building brand awareness across integrated marketing initiatives, driving innovation, and analyzing data to enhance the company’s performance as a whole. “I have admired Wild Planet’s efforts to deliver high-quality, sustainably caught seafood to the masses for a while now. I am incredibly humbled and excited to join the team to drive even more impact with consumers,” Mickel told food news sites.

Earthquake Hits World’s Second Largest Tuna Hub 8 July 2024

An earthquake with a magnitude of 4.6 hit Manta on July 5 at around 2:07 am. The epicenter was located in the ocean at a depth of approximately 20 km underground, 26.11 km away from Manta. The tremors were felt in several regions of the city, but no casualties were reported. Manta has a large tuna port and purse seiners, that fish in the Pacific Ocean, discharge their catch here. It is also one of the busiest processing hubs. Purse seiners were probably docked in this port, but there are no reports that the earthquake affected them.

Ecuador, known for being prone to earthquakes, was hit by one of the deadliest in 2016. There was widespread damage killing at least 670 people and injuring more than 27,000. Several tuna processing plants were destroyed in the incident.

Longliner To Be Converted Into Floating Museum 5 July 2024

The regional government of the Spanish island Lanzarote announced that the tuna longliner ‘Nuevo Santa Teresa’, will be converted into a floating museum that tell the island’s maritime heritage. The vessel was an integral part of the local fishing fleet and was donated to the government two decades back, but is now moored at a harbor. The museum intends to protect the history of the Lanzarote and nearby La Graciosa islands tuna fisheries and serve as an educational tool for new generations.

A government spokesperson said that some modifications will be made to the structure of the vessel to maintain the essence of what it was during the fishing days. ‘Nuevo Santa Teresa’ will be anchored in the Marina of Arrecife, a harbor in Lanzarote, where it will be open to the public very soon. “The idea is that the children of Lanzarote and La Graciosa tour the interior of the boat, from bow to stern, and discover how important fishing was to our culture,” he said to several Spanish newspapers.

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