Tuna Business Headlines
IN BRIEF
US leading tuna company StarKist kick-started the summer season with its ‘StarKist Summer’ campaign. The brand has roped in social media influencers to promote its tuna, chicken, and salmon pouches to “inspire an energetic, on-the-go lifestyle powered by ready-to-eat protein,” the company said in a statement. Influencers will share “their favorite pouch flavors, creative snack and meal ideas for summer, and how StarKist fits into their summer wellness, fitness, and travel lifestyles.”
StarKist also invites its consumers to join a social media contest by sharing stories of themselves “summering” with a StarKist pouch while on a hike or out swimming. By posting it under the hashtag #StarKistSummerSweepstakes and tagging StarKist, they make a chance to win USD 2,500. The contest will run till July 31.
Spanish recreational vessels captured 44 tons of bluefin in two days, exhausting the quota reserved for the entire season running from June to October. Recreational fishers, in 1,900 vessels, fished for the bluefin from June 16 to 18, after which the Spanish Ministry of Agriculture, Fisheries, and Food placed an “immediate and definitive closure of the campaign,” reported Spanish news sites.
The regulations underlined that only recreational fishing without killing is allowed. However, reports stated that over 500 specimens – weighing at least 30 kg each – were killed in the activity, which, according to experts, “revealed the failure of the current model of control and sustainability,” reported news sites. A majority of the activities took place near the Valencia, Alicante, and Castellón provinces, followed by Cádiz and Guipúzcoa. The Spanish recreational fishing period for bluefin follows the Almadraba season, held from May to the beginning of June. The Spanish Fisheries Ministry allotted 6,783 tons of bluefin to national-flagged vessels in 2025, including the 0.64 percent for recreational fishing.
Mexican tuna company Grupo Pinsa is all set to neutralize the water footprint of its tuna canning operations in Mazatlán through the conservation of strategic watersheds, which would play a vital role in protecting 1,375 hectares of rainforest. Pinsa signed a five-year contract with the small La Noria community (in Mazatlán) and the National Forestry Commission of Mexico (CONAFOR) to implement solutions to guarantee water, restore ecosystems, and strengthen community development. Safeguarding the 1,375 hectares of rainforest in the Presidio River basin, the only source of surface water for Mazatlán, is important, reported Mexican news sites.
“Protecting the Presidio River watershed not only guarantees water for our operations, but for an entire region. It is a strategic, ethical, and necessary decision for the future of Mazatlán,” explained Víctor Manuel Ledón Lizárraga, CEO of Grupo Pinsa. This agreement is “not just about compensating, but also about regenerating and protecting the sources of life we share with the communities.” Grupo Pinsa, one of Mexico’s leading tuna processors and owner of the Dolores brand, produces up to 1 million cans a day and is a main manufacturer of yellowfin products in the country. It also has a fishing division, Pesca Azteca, that operates one of Latin America’s largest yellowfin fleets with 23 purse seiners and over 1,000 crew members.
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