IN BRIEF

Amazon’s New Private Label Rolls Out With Tuna Offering   28 October 2025

Earlier this month, Amazon announced that it has launched a new private label, Amazon Grocery, which will include tuna and other seafood items, for sale in the US. The label replaces the company’s Amazon Fresh and Happy Belly lines. Details about the number of tuna items that would be sold under the private label are yet to be revealed by the retailer. However, Atuna found out that Yellowfin Skinless Steaks, with the MSC logo, are amongst the items for sale. The net weight of the product is 12 oz (340 g). This product is treated with carbon monoxide (for color retention), which is allowed in the US market but not the EU. The item was previously sold under Amazon Fresh.

Apart from seafood, Amazon Grocery features more than 1,000 food items, including dairy, meat, and other fresh produce, most of them priced under USD 5. Amazon’s private label is gaining momentum, with customers having purchased 15 percent more of such products in 2024 compared to the previous year across Amazon.com, Whole Foods Market, and Amazon Fresh, the company said in a statement. “With Amazon Grocery, we are simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve,” said a company spokesperson.

Dongwon Tuna Cans To Debut In US Market 27 October 2025

South Korean company Dongwon F&B will introduce its canned tuna products to the US market next month through online retail platform Amazon, thanks to American rapper Cardi B. She recently went live on Instagram, trying one of Dongwon’s spicy tuna with rice and mayo, and called it “a perfect combination and delicious meal,” according to Korean news sites. She bought the tuna can from H Mart — an American chain of Korean supermarkets. Her Instagram video became a hit and sparked the interest for the product among Americans who were curious to find where they can buy Dongwon’s spicy tuna in a can. The rapper is an ardent fan of Korean food and, in the past, has promoted noodles, tteokbokki (rice cakes), and other food items from the Asian country.

Dongwon F&B will begin to sell only Dongwon Hot Pepper on Amazon, and will gradually expand the range of its products to tuna in vegetables and other Dongwon flavored tuna, depending on sales trends in the US. Dongwon F&B is owned by Dongwon Industries, which is also the owner of Starkist, one of the US’s top tuna brands. Dongwon Industries earlier announced that it aims to expand its tuna products globally, including in the US and the Middle East, this year.

John West UK Gets New Commercial Director 24 October 2025

John West UK has appointed Neal Woods as its new Commercial Director. Previously, he was the General Manager (GM) of John West Ireland. Woods has over two decades of experience in the food industry. He has worked with food manufacturer United Biscuits, baking company Warburtons, health firm Reckitt Benckiser, and Princes Limited. He moved to Thai Union in January 2013 as John West’s Marketing Controller for the UK and Ireland, until 2015. Over the years, he donned multiple roles in the company, with the latest one being GM of John West Ireland, from July 2022 to September 2025. He was also the interim GM of John West Netherlands, but the work period was not revealed.

He announced his new position in a LinkedIn post and also thanked the Irish and Dutch teams for their outstanding teamwork, talent, and passion to succeed that resulted in strong growth of the two business units. “After almost nine years of Thai Union opportunities outside of the UK, it feels great to be coming home. I’m looking forward to playing my part in delivering the inspiring growth plans that we have and working with the UK team. Let’s go.”

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