Wild Planet Hires Dedicated Marketing Vice-President

US brand Wild Planet Foods announced that Clint Mickel is its new Vice-President of Marketing. Mickel will lead strategic marketing initiatives to expand the brand, which claims to use only sustainable tuna for its products, and reinforce its responsible sourcing commitment. According to his LinkedIn, Mickel has over 16 years of work experience and previously worked in the marketing departments of several food companies such as Pinnacle Foods, Madhava Ltd., Sovos Brands, and Nestle. He joined Wild Planet Foods in May.

The new executive’s task includes strengthening consumer connections, building brand awareness across integrated marketing initiatives, driving innovation, and analyzing data to enhance the company’s performance as a whole. “I have admired Wild Planet’s efforts to deliver high-quality, sustainably caught seafood to the masses for a while now. I am incredibly humbled and excited to join the team to drive even more impact with consumers,” Mickel told food news sites.