US Retailer C&S Announces Relaunch Of Canned Tuna Pte Label

US-based C&S Wholesale Grocers announced last week that it has relaunched its private-label brand ‘Best Yet’, under which it sells two canned tuna items: Chunk Light Tuna and White Albacore Tuna In Water. The 5 oz (142 g) cans previously had green and dark blue labels, whereas the new ones are fully green. The older labels did not have images of tuna, but the new ones do. These are simpler and quirkier to attract young consumers. The brand also changed its logo from a sleek to a bolder version. In addition, the new packaging shows macro nutrient information such as the amount of protein per serving. ‘Best Yet’ said in a statement that the company is “delivering an extensive assortment of eye-catching, high-quality, and budget-friendly options with the relaunch.”

Mark Gilliand, Senior Director of Our Brands, C&S, explained: “We designed it with today’s shoppers in mind, ensuring they have a dependable option for all their family’s needs.” Thousands of products are sold under the Best Yet brand, including beverages, candy, meat, dairy, eggs, and frozen products.