US Sushi Firm Rebranded To Meet Consumer Demands

Seafood company Culimer USA is rebranded as OddiSea SuperFrozen. The brand offers bluefin, bigeye, albacore, and skipjack from MSC fisheries in its sushi products sold in North America. The New Jersey-based company said the change was made to “respond to growing US consumer concerns about the management of our oceans, the origins of our seafood, and the purity of the process,” thus leading to an increased demand for transparent seafood supply chains.

In the press statement, the company claimed that SuperFrozen technology “is the only” method to perfectly preserve tuna without the use of any additives, chemicals, or smoke. All other processes manipulate the product. Michael McNicholas, Oddisea’s CEO, explained that, “with the creation of Oddisea SuperFrozen, we are committed to maintaining this path for the highest possible benchmark for product quality, safety, and traceability.”