Century Tuna’s #ProteinFit Food Truck To Start Rolling  

Filipino tuna brand Century Pacific, known for its unique marketing techniques, has introduced a food truck. It will ride around the city of Manila in October and November to ensure consumers get a taste of delicious tuna delicacies made from Century Tuna products, which are a favorite of Park Seo-joon, a popular South Korean actor who is also the brand’s ambassador. Century Tuna hopes this will attract Gen Z. The initiative has been given the hashtag #ProteinFit on social media. The first stop will be on October 16 in Eastwood City. The truck will be active for another two days this month and four days in November, with all details given on Century Tuna’s social media pages.

Century Tuna is also hosting a photo booth where visitors can get their pictures taken, to be featured on a tuna can, as a keepsake to take home. A spokesperson for Century Pacific Food said: “We wanted to bring together the idea of fun, healthy food, and K-culture so that people can experience for themselves how delicious and exciting a protein-powered lifestyle can be.”