Gomes da Costa Campaign A Hit On Social Media With Millions Of Views

Brazilian brand Gomes da Costa is back with the campaign promoting its tuna and pasta combo. On October 11, a 30-seconds animated video, with a humorous touch, was posted on YouTube starring the brand’s tuna can that gets cheered on and looked at adoringly by the pasta, waiting to be cooked. The video captioned “Try it and discover why Gomes da Costa tuna is such a hit with pasta dishes,” has attracted over 5 million views already. The company launched a campaign last year that also promoted pasta with tuna. It proved to be a success with over 21 million views on YouTube.

A spokesperson for Nauterra, that owns Gomes da Costa said: “Since 2022, we have been betting on the success of this pasta combination. By combining our tuna with an equally practical and tasty ingredient, we want to gain more space and frequency in consumers’ shopping baskets.” The campaign will be shown on TV, digital platforms, and social media, and the company has roped in content creators to promote it.