Amazon’s New Private Label Rolls Out With Tuna Offering  

Earlier this month, Amazon announced that it has launched a new private label, Amazon Grocery, which will include tuna and other seafood items, for sale in the US. The label replaces the company’s Amazon Fresh and Happy Belly lines. Details about the number of tuna items that would be sold under the private label are yet to be revealed by the retailer. However, Atuna found out that Yellowfin Skinless Steaks, with the MSC logo, are amongst the items for sale. The net weight of the product is 12 oz (340 g). This product is treated with carbon monoxide (for color retention), which is allowed in the US market but not the EU. The item was previously sold under Amazon Fresh.

Apart from seafood, Amazon Grocery features more than 1,000 food items, including dairy, meat, and other fresh produce, most of them priced under USD 5. Amazon’s private label is gaining momentum, with customers having purchased 15 percent more of such products in 2024 compared to the previous year across Amazon.com, Whole Foods Market, and Amazon Fresh, the company said in a statement. “With Amazon Grocery, we are simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve,” said a company spokesperson.