“Fuel Good” Campaign Connects Protein Choices to Everyday Vitality

StarKist’s ‘Fuel Good, Feel Good’ campaign hints at the relevance of a healthy choice of high-quality protein to get enough fuel for everyone’s daily activities. The brands’ tuna, salmon, and chicken products make eating “lean protein simple, satisfying, and convenient, anytime, anywhere.” StarKist is working with content creators, who share their “fuel good” moments on their social media and demonstrate how the ready-to-eat products support them in achieving everyday goals. A clever marketing strategy that appeals to health-conscious target groups.

“At StarKist, we are driven to help people feel good about what they eat,” said Michael Merritt Jr., Vice President of Marketing & Innovation at StarKist. “Fuel Good, Feel Good is about empowering people to stay fueled with delicious, protein-forward choices every day.”

The European Tuna Conference on April 20 in Barcelona will address how to translate the trend for protein-rich food into a winning marketing strategy. Reserve your seat here.