Century Pacific Earns Worldpanel Recognition

US-based consumer data company, Wordpanel by Numerator, recently named Century Pacific as the only Filipino brand in its ‘Made Local, Played Global’ report, a recognition of the brand’s strength and its global competitiveness. Known for its Century line tuna products, sold in over 80 countries, Century Pacific was established in 1978 by Ricardo S Po. The ‘Made Local, Played Global’ report is a consumer insights study that looks at how local brands grow beyond their home markets and compete with global giants.

Worldpanel described Century Pacific as one of the country’s “most forward-looking enterprises,” citing its transformation over the years through diversification into new categories and a long-term approach to value creation, reported news site Inquirer Plus. Atuna reported that Century Pacific reported a ‘resilient, sustainable’ financial growth in the first six months of 2025, amounting to PHP 39.7 billion (USD 662.55 million).