Toyosu Auctioned Bluefin Enters Guinness World Records

A Pacific bluefin sold at Toyosu Market on January 5 this year set a Guinness World Records as the priciest tuna ever auctioned. Kiyomura Co. Ltd., owner of the Sushi Zanmai brand, paid JPY 510.3 million (USD 3.20 million) for the 243 kg catch caught off Ōma in Aomori Prefecture, and sold it in the brand’s outlets. On April 20, the company announced that an official Guinness World Records adjudicator presented the certificate to Kiyoshi Kimura, President of Kiyomura, also known as Tuna King. Kimura said: “We will continue to provide excellent tuna next year and the year after,” reported Japanese news sites.

The latest recognition marks the second entry for Kiyomura Co. Ltd. in Guinness World Records. The first time was in 2013 for a winning bid of JPY 155.4 million (USD 975,878) for a bluefin at the Toyosu market. Kiyomura has been, for the past many years, the buyer of the most expensive bluefins in Toyosu, an event that takes place in the first week of January every year.