Aldi Says UK Shoppers Demanding More Fresh Yellowfin

Aldi UK recently reported that there has been an increasing demand for premium seafood among British shoppers, including fresh yellowfin, as they are looking for alternatives for traditional seafood such as cod and salmon. According to the UK retailer, the sales of fresh tuna has shot up by almost 15 percent. The latest Kantar data showed that Aldi’s volume share of fresh fish sales hit 12.9 percent this year, 11 percent more YoY (months were not specified). This makes it the third largest retailer in terms of volume in this segment, across major UK supermarkets, reported business news sites. Kantar, a leading global data analytics and brand consulting company provides retail market information.

An Aldi spokesperson said that shoppers are becoming more adventurous when it comes to fish and seafood. “We are working closely with our suppliers to make sure we are offering new flavors and premium options for shoppers to try, all at affordable prices.”