Dongwon Tuna Cans To Debut In US Market

South Korean company Dongwon F&B will introduce its canned tuna products to the US market next month through online retail platform Amazon, thanks to American rapper Cardi B. She recently went live on TikTok, trying one of Dongwon’s spicy tuna with rice and mayo, and called it “a perfect combination and delicious meal,” according to Korean news sites. She bought the tuna can from H Mart — an American chain of Korean supermarkets. Her Instagram video became a hit and sparked the interest for the product among Americans who were curious to find where they can buy Dongwon’s spicy tuna in a can. The rapper is an ardent fan of Korean food and, in the past, has promoted noodles, tteokbokki (rice cakes), and other food items from the Asian country.

Dongwon F&B will begin to sell only Dongwon Hot Pepper on Amazon, and will gradually expand the range of its products to tuna in vegetables and other Dongwon flavored tuna, depending on sales trends in the US. Dongwon F&B is owned by Dongwon Industries, which is also the owner of Starkist, one of the US’s top tuna brands. Dongwon Industries earlier announced that it aims to expand its tuna products globally, including in the US and the Middle East, this year.