Dongwon Tuna Extract Named Korea’s Top Brand for 2026

Dongwon F&B announced this week that its ‘Tuna Extract’ has won the 2026 Korea First Brand Award. The product is made by “boiling fresh tuna caught directly from the South Pacific for over five hours using Dongwon’s unique know-how, resulting in a deep, rich flavor. The smoked tuna extract content is high at over 80 percent,” read a company statement. It is sold in three varieties. One is the ‘Tuna Extract Jin’ with a bonito flavor that goes well with soups, steamed, and stir-fried dishes. The second is ‘Tuna Extract Pure’ with a reduced smoky tuna flavor, and the third is ‘Tuna Extract Premium,’ which contains 85 percent concentrate from smoked yellowfin.

The products have been in high demand with consumers since their launch in 2022, as sales increased by more than 50 percent in 2024. The company pointed out that it is now leading the tuna extract segment with cumulative sales of approximately 7.5 million bottles in 2025. A spokesperson said: “It seems that the excellent quality of the ‘Dongwon Tuna Extract’, including the extract of directly caught tuna and the high content of smoked tuna extract, has led to consumer satisfaction. We will continue to establish ourselves as a leading company in the tuna extract market through continuous research and development and active marketing activities.” The Korea First Brand Award, held in Seoul on January 6, was hosted by the Korea Consumer Forum and is one of the largest award ceremonies in the country, where consumers select and recognize brands.