Grupomar Taps FIFA World Cup 2026 Platform To Boost Brand

Mexico recently launched its “Made in Mexico always wins” campaign to boost domestic consumption and elevate national brands ahead of the 2026 FIFA World Cup in June. Tuna producer Grupomar said on LinkedIn that its Tuny label will join the initiative, a move set to sharpen its market positioning and reinforce brand identity nationwide. The effort comes as Mexico prepares to co-host the tournament, with several matches scheduled across the country. Grupomar took part in the launch of the initiative last week that brought together more than 30 major companies, aiming to showcase Mexico’s industrial strength and productive capacity on a global stage.

Grupomar stated that “being part of this strategy is a recognition of the work of more than 3,000 employees and the most efficient fleet on the continent.” Director of Marketing and Public Relations, Fernanda Suárez, said: “It is time to demonstrate that Mexico has companies capable of competing at the highest global level, providing value, employment, and development to the country,” read its LinkedIn post. Grupomar is among the country’s leading vertically integrated companies, operating its own fishing fleet, processing plant, and the Tuny brand, which focuses largely on yellowfin products. The company has earned multiple national accolades, most recently securing first place in the ‘National Tuna Fishing Ranking 2025’ in November.