Plant-Based Tuna As Cheap Alternative To Sashimi?

Two Japanese companies announced that they are developing a plant-based tuna alternative mimicking the taste and texture of sashimi that is much lower in price than the real tuna. Mitsui DM Sugar and NH Foods say that their product addresses concerns about mercury and overfishing. These innovations could reshape Japanese cuisine, balancing culinary authenticity with environmental responsibility. Although some sashimi enthusiasts remain skeptical about plant-based alternatives, both firms believe that their products will persuade chefs and guests, as reported by several Japanese news outlets.

Mitsui DM Sugar aims to launch a product next year that will attract budget-conscious consumers and is a sustainable breakthrough for environmentalists and vegetarians. NH Foods (Nippon Ham) has an alternative tuna sashimi made from konjac flour and dietary fiber that is initially sold to restaurants and the catering industry. It plans to expand its plant-based seafood alternatives in response to consumers’ demand.