StarKist Promotes Tuna Pouches For Multitaskers

StarKist has kick-started a ‘Fuel for the Modern Hustle’ campaign that focuses on positioning its ready-to-eat tuna products as ideal for today’s busy, multitasking lifestyles. American actress and social media influencer Tiffany Thiessen has been roped in, along with other celebrities, to promote the items. The brand stated that its ready-to-eat tuna pouches, available in different flavors, along with the classic tuna salad kit with crackers, “are made to support the nonstop routines of modern multitaskers, anytime and anywhere.”

Michael Merritt, Head of Marketing at StarKist, explained that consumers want lean protein that fits easily into their lives. “StarKist delivers with convenient, delicious tuna, chicken, and salmon pouches that support today’s nonstop routines and help keep people fueled throughout the day.” The brand put an Instagram reel yesterday showing school-going children, people who are working out, and those playing outdoor games, opting for the pouches. The brand introduced a ‘StarKist Summer’ campaign earlier this year claiming that its pouches are ideal for fitness enthusiasts and travellers in summer.