StarKist Rings In Summer By Encouraging Consumers To Eat Tuna

US leading tuna company StarKist kick-started the summer season with its ‘StarKist Summer’ campaign. The brand has roped in social media influencers to promote its tuna, chicken, and salmon pouches to “inspire an energetic, on-the-go lifestyle powered by ready-to-eat protein,” the company said in a statement. Influencers will share “their favorite pouch flavors, creative snack and meal ideas for summer, and how StarKist fits into their summer wellness, fitness, and travel lifestyles.”

StarKist also invites its consumers to join a social media contest by sharing stories of themselves “summering” with a StarKist pouch while on a hike or out swimming. By posting it under the hashtag #StarKistSummerSweepstakes and tagging StarKist, they make a chance to win USD 2,500. The contest will run till July 31.