StarKist’s New Campaign To Attract Consumers With “Nostalgia”

StarKist has launched a new campaign by bringing back its iconic slogan ‘The First Name in Tuna.’ The brand has already introduced a series of ads with this slogan and stated that “it is a playful and memorable way to connect with today’s consumers.” The launch was done close to the ‘Sorry Charlie Day,’ celebrated on April 6.

The first ad, ‘The Perfect Catch,’ part of the series, was launched in January. Two additional ones will roll out in April and May, “showcasing Charlie’s forward-thinking ideas, including a virtual tuna assistant and a futuristic drone delivery service,” the company said. The advertisements show StarKist’s range of pouches. A spokesperson from Quench, the ad agency behind the campaign, explained that his team wanted to blend humor, nostalgia, and storytelling to reintroduce Charlie to the new generations. The campaign will run throughout 2025 on social media platforms and digital channels.