The Future of Tuna: Digitalization & the Health-Conscious Consumer

Miguel Barreiro
Demand for protein-rich food is exploding among young adults. But how do you translate this trend into a winning marketing strategy?
Find out on Monday, April 20, in Barcelona at the ninth edition of the European Tuna Conference (ETC2026). Under the theme “The Intelligent Tuna Supply Chain,” we will dive deep into data, digitalization and responsible sourcing.
Session III Highlight: Marketing & Health
Miguel Barreiro (Senior VP at NIQ Strategic Analytics) will share exclusive insights on:
- Personalized marketing for the health-conscious consumer.
- The role of the future Digital Product Passport.
- Label transparency: What does the next generation actually want to see?
Lock in your discount:
Reserve your seat before March 1, 2026, to benefit from the 15% Early Bird discount. Secure your spot at the industry’s premier gathering for a reduced rate.

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