The New EU Rule On Purse Seine Freezing: Who Wins, Who Loses?

A major shift is underway in the tuna trade, and the consequences are already unfolding. The upcoming European Tuna Conference will reveal more.

Since January 27th, the EU has enforced a new regulation requiring tuna used for direct human consumption to be frozen at -18°C, with vessels obligated to record and transmit brine temperatures in real time. On paper, it is straightforward. In practice, it is a massive game-changer.

Not all fleets are ready. As highlighted by Atuna Media, many purse seine operators face major challenges in meeting these standards. While brine systems can technically reach the required measurement, distribution across wells often results in higher core temperatures—putting compliance and EU market access at risk.

Meanwhile, more modern fleets may be perfectly positioned to step in. So what happens next?

• Which fleets will lose access to the EU market?

• Which origins are set to dominate supply?

• How will EU importers adapt their sourcing strategies for frozen tuna loins?

Get the answers first-hand from Salvador Ramon Mateo, President of FRIME, who will detail how this regulation is reshaping global trade flows. Join the European Tuna Conference on April 20th in Barcelona and meet more industry leaders.

Under the central theme “The Intelligent Tuna Supply Chain,” all three sessions will offer expert insights, real-world perspectives, and open debate. With dedicated Q&A time, you will not just listen, you will be part of the conversation.

Secure your place at the center of the discussion today!