Walker’s Tuna Snags Major Coles Deal For Aussie Market Foothold

Walker’s Tuna, the retail brand of Mooloolaba-based Walker Seafoods Australia, began sales in Coles supermarkets across the nation from August 9. The products comprise MSC-certified albacore in 200 g jars and 70 g pouches. Walker’s Tuna is mainly in the business to business segment but launched its consumer brand in August 2024. Until last month, the products were sold through some supermarkets and online stores. The recent expansion to Coles is expected to mark its strong foothold in the Aussie retail market.

Walker Seafoods, in business since 2002, has supplied Australian tuna to restaurants and export markets for more than two decades before kicking off its retail brand in 2024. Heidi Walker, the company’s Managing Director, said securing space in the supermarket tuna aisle was a major step for the business and Australian seafood producers. “It means shoppers now have a genuine Australian option in a category that has traditionally been dominated by imported products,” reported Aussie news sites.