Filipino tuna brand Century Pacific, known for its unique marketing techniques, has introduced a food truck. It will ride around the city of Manila in October and November to ensure consumers get a taste of delicious tuna delicacies made from Century Tuna products, which are a favorite of Park Seo-joon, a popular South Korean actor who is also the brand’s ambassador. Century Tuna hopes this will attract Gen Z. The initiative has been given the hashtag #ProteinFit on social media. The first stop will be on October 16 in Eastwood City. The truck will be active for another two days this month and four days in November, with all details given on Century Tuna’s social media pages.

Century Tuna is also hosting a photo booth where visitors can get their pictures taken, to be featured on a tuna can, as a keepsake to take home. A spokesperson for Century Pacific Food said: “We wanted to bring together the idea of fun, healthy food, and K-culture so that people can experience for themselves how delicious and exciting a protein-powered lifestyle can be.”

WILDish Spicy Tuna Fried Rice is a new product created by combining Dongwon F&B Spicy Tuna with the fried rice of the Japanese brand WILDish, owned by food company Maruha Nichiro. The merger product was released at the 60th anniversary celebration of the normalization of diplomatic relations between Korea and Japan on October 12 in Seoul.

Two dishes from both countries were combined in one: the Korean characteristic smoky flavor created by stir-frying various ingredients with tuna and the Japanese popular fried rice. WILDish Spicy Tuna Fried Rice comes in a package applying Maruha Nichiro’s developed technology, which can be cooked in the microwave and eaten right out of the bag. The 220 g portion is perfect for one meal. The product was introduced in Japan in August and over 100,000 units were sold within a month. Dongwon F&B and Maruha Nichiro plan to expand their cooperation in various fields, including pet food, in the future.

Members of the European Parliament approved the four-year fisheries partnership agreement with Ivory Coast, allowing EU-flagged boats to fish for 6,100 tons of tuna and other species in the African nation’s EEZ for EUR 740,000 every year. The deal was provisionally applied in June. However, it required the approval of the Parliament to come into force, which was granted during the plenary session on October 1. The deal was adopted with 520 votes in favor, 97 against, and 12 abstentions, according to news sites.

The initial EU-Ivory Coast SFPA was established on July 1, 2007, and tacitly renewed every six years. The previous implementation protocol expired on July 31, 2024, and it took more than a year of negotiations to renew it. An EU statement read that the protocol is expected to enhance respect for international obligations, as it explicitly refers to the recommendations and resolutions of the RFMOs and other international agreements and legal instruments applicable to fisheries. According to the renewed partnership, 32 purse seiners and longliners flagged to Spain, France, and Portugal can operate in the African nation’s EEZ until 2029.