Millennials who grew up watching Cartoon Network’s peak programming era, in the late 1990s through the mid-2000s, are unlikely to have missed its iconic ‘Powerpuff Girls.’ Thai Union’s Sealect brand is betting on this love for the cartoon to promote its domestic canned tuna among young consumers. Sealect’s special set (four tins), which includes a ‘Mystery Can,’ sold only in Makro retail outlets, is now grabbing attention on social media. The ‘Mystery Can’ has a ‘Powerpuff Girls’ keychain inside.

Sealect has collaborated with several social media influencers to promote the set. Recently, Thailand-based Instagram influencer Matthew Wann shared a reel, showing him unpacking the four-can set. Sealect has not revealed the time period for which the offer will be available. Last month, Sealect collaborated with Cartoon Network Studios to introduce the Powerpuff Girls x Sealect tuna spreads for families with young kids, teens, and Gen Z. Earlier this week, Atuna reported on Sealect continuing to dominate Thailand’s tuna market share and stepping up its efforts to promote ready-to-eat proteins to Gen Z consumers.

This week, Vanuatu sent a letter to the IOTC stating that it has “recalled the inadvertent error of information that was conveyed” regarding 20 trawlers, flagged to the island nation, alleged of IUU fishing. However, Vanuatu, in its latest notice, did not reveal the reason for rescinding its notice. The letter read that “the Ministry has further the honor to convey its profound appreciation to the commission for its steadfast support to its members, which has been instrumental in promoting the conservation and sustainable utilization of our tuna resources in the Indian Ocean.”

On November 7, Vanuatu sent a letter to IOTC notifying that the Vanuatu-flagged boats have been sailing in the RFMO’s convention area to fish, but have not been legally permitted to do so. Some of the vessels were headed to the Atlantic Ocean, a few had crossed the Malacca Strait and were moving towards the Indian Ocean, and two others were in China’s Shidao Port.

In October, the Marine Stewardship Council (MSC) named this year’s leading performers in sustainable fishing across the UK seafood sector, awarding Princes the ‘MSC UK Seafood Brand of the Year.’ The recognition reflects the company’s adherence to its sustainability commitments and the progress it has made toward them. In 2022, Princes Group announced its plans to source and sell 100 percent sustainable MSC-certified tuna for its Princes brand by the end of 2025. However, with the deadline approaching, the company has yet to confirm whether all its tuna is now procured exclusively from MSC-certified fisheries.

Atuna reported that UK retailer Tesco was awarded the Gold Award for the ‘UK Supermarket of the Year’ by the Council for its efforts to source, promote, and sell sustainable tuna and other seafood. Lidl and Iceland won the Silver and Bronze Awards, respectively, in the same category.