Tuna Business Headlines
IN BRIEF
The twelfth Anfaco World Tuna Conference will start in Vigo, Spain, on September 11 with a program of expert speakers featured in different sessions. The TunaVigo2025 app, which will aid attendees in navigating the two-day conference, is now available. It includes the program and speakers’ details and the option to add sessions to your agenda. Also, it gives opportunities to invite attendees to meet in the exhibition space, and much more. Registration for the Conference is still possible.
Before the conference begins, the Tuna Awards winners will be presented tomorrow. This third edition recognizes innovations in the tuna sector in three categories: New Products, Circular Economy, and Revolution 4.0.
IPNLF and Zeal Industries have joined forces in the field testing of the Uptime technology that enhances safety at sea and improves the operational efficiency of small-scale tuna fishing operations. Zeal Industries based in Hongkong has developed an affordable and wearable tracking device to save lives of fishermen at sea by recording their position. It aims to further develop this technique into an advanced real-time recording with accurate, high-resolution tracking data for fishing vessels. Scaling from pilots to ongoing application is the greatest hurdle for today’s technologies as small-scale fishing vessel owners has no financing to purchase, install, or maintain them.
Uptime uses low-cost satellite connections, making it one-tenth the cost of comparable maritime solutions, stated IPNLF. The benefit of the collaboration goes both ways. IPNLF has a global network of stakeholders in the fishing and seafood market which Zeal Industries can use to tailor Uptime to the specific needs of these fishers, maximizing its positive impact. Field trials are already underway with fleets in South Africa, Tanzania, and Japan. “We are thrilled to announce this partnership, which blends diverse expertise across the fisheries and technology sectors,” said Martin Purves, Managing Director of IPNLF.
StarKist has kick-started a ‘Fuel for the Modern Hustle’ campaign that focuses on positioning its ready-to-eat tuna products as ideal for today’s busy, multitasking lifestyles. American actress and social media influencer Tiffany Thiessen has been roped in, along with other celebrities, to promote the items. The brand stated that its ready-to-eat tuna pouches, available in different flavors, along with the classic tuna salad kit with crackers, “are made to support the nonstop routines of modern multitaskers, anytime and anywhere.”
Michael Merritt, Head of Marketing at StarKist, explained that consumers want lean protein that fits easily into their lives. “StarKist delivers with convenient, delicious tuna, chicken, and salmon pouches that support today’s nonstop routines and help keep people fueled throughout the day.” The brand put an Instagram reel yesterday showing school-going children, people who are working out, and those playing outdoor games, opting for the pouches. The brand introduced a ‘StarKist Summer’ campaign earlier this year claiming that its pouches are ideal for fitness enthusiasts and travellers in summer.
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