China’s Growing EU Market Dominance: How Far Will It Go?

China’s presence in the EU pre-cooked tuna loin market has grown rapidly, and with the possible expansion of preferential free-trade quotas, this trend may continue.

As EU–China trade accelerates, suppliers like Ecuador and others, are under pressure. Once leading in volume, they now face rising competition from zero-tariff ATQs, allowing China to quickly gain market share.

While EU processors benefit from lower-cost imports—also from countries like Vietnam—the European fleet struggles to supply whole fish. This has led to pushback from the EU fishing industry against expanding quotas. Processors in Africa and South America are also losing ground.

What does this mean for the future of EU sourcing?

Trade & Tariffs, the opening session of the April 20th European Tuna Conference in Barcelona, will tackle this question head-on. Industry leaders will dive into:

• The shifting balance of power in the EU tuna supply
• Challenges facing EU processors
• Key trade data and emerging global patterns shaping the market

Will China’s dominance continue to grow? These are the conversations shaping the future of the industry. Be in the room where it happens.
Register now – there are just a few days left!