Egyptian Tuna Brand Celebrates Three Decades Of Prominence
Popular Egyptian canned tuna brand Sunshine has kick-started an out-of-home (OOH) campaign, advertising outdoors to reach consumers, to commemorate 30 years in business. “The ads showcase a vibrant color palette, dominated by orange. This light color evokes a sense of freshness and vitality, reflecting the quality and taste of Sunshine tuna products,” reported business news sites.
The campaign features the Sunshine brand logo alongside its various canned tuna products with the tagline “How much tuna we’ve eaten,” to emphasize the prominence of the brand in the Egyptian market for over three decades. The billboards are already placed in different parts of Cairo, some along busy highways. Sunshine is owned by food company Al-Mansour.
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